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Turning Data into Insights: Data Driven Decision Making
"Really useful and very enjoyable"
Environment Agency
Web analytics, performance data, customer feedback, market trends, annual reports and social media monitoring are just some of the data that we come across in our jobs every day. We live in an age where it is becoming increasingly important for us to feel comfortable reading, analysing and understanding this information. Yet, all too often we can find ourselves drowning in a sea of data, not knowing where to start and what it is really telling us.
This course will show you how to navigate your way through the data to turn it into valuable insight to support evidence-based decision making and make it work for you.
Key Training Features:
- A clear set of techniques and best practice guidelines to take-away
- Learn key principles of statistical data analysis
- Practical tools to build compelling insights and recommendations
- Understand limitations of data
- Design and present data in graphics and charts to maximise impact and memorability
- Feel confident in interpreting and selecting the data that’s right for your audience
- An interactive class with the opportunity to apply tools and techniques learned
Who Can Attend:
This course is for anyone who works with data in their role and is looking for fresh perspectives on how to make the most of the data and turn information into insight to inform decision making.
Learning Outcomes:
- Participants will come away with practical tools and techniques to enable them to interpret, understand and select data with confidence, to build compelling insights and recommendations
- By working through real-life examples, participants will be able to go back to their organisations and apply their learning straight away.
View course outline
Summary
Duration
10:00 - 16:00
Price
£595 + VAT
Location
Civil Service College, Westminster, London
Face to Face
VirtualIn-House Option
This course is available In-House and can be tailored to meet your individual training requirements.
EnquireLead Trainer
Andrea Daniels
Andrea Daniels has over 25 years’ experience utilising and harnessing data to drive consumer understanding and growth for some of our leading organisations and brands.
Read BioAndrea Daniels
Andrea Daniels has over 25 years’ experience utilising and harnessing data to drive audience understanding and empower innovation for some of our leading organisations and brands.
Andrea is currently the Director of Marketing and Digital at the RSA (Royal Society of Arts, manufactures and commerce. Her role focuses on leading the brand and its communication channels connecting and engaging audiences to deliver social change.
Before joining the RSA, Andrea was a Marketing Director at the British Council and worked as a Senior Marketing and Strategy executive at the BBC and its commercial arm BBC Worldwide. Whilst here, she also led on the development and delivery of the corporations first and still most widely used, consumer engagement hub, bringing insight and understanding across the BBC through its digital delivery platforms.
Andrea also has extensive experience of leading research and activity within the public and third sector having worked as a senior researcher and trainer at Ipsos MORI and Kantar in both a qualitative and quantitative research capacity
Andrea holds an MBA from the Open University Business School, Market Research Society’s Diploma in Research Methodology, CIM Certificate in Marketing and a London Business School Diploma in Digital Marketing. Andrea is a Fellow of the Chartered Institute of Marketing and is Prince 2 qualified.
Andrea is also currently the Chair of Trustees for Hackney Night Shelter providing support for the homeless in Hackney and a Board Trustee of Refuge the national domestic abuse charity.
Qualifications:
- Studied at Manchester University: Politics and Economics Dept.
- MBA from Open University Business School
- Market Research Society’s Diploma in Research Methodology
- CAM Certificate in Marketing
Courses
In this Series
Digital Transformation & Leadership: The Digital Age
ViewIn-House Training
Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.
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