Speechwriting with Impact

“I have got a lot from today's course which will help me deliver key messages at a critical time of change.”

Wilshire Fire and Rescue Service

This ability to craft a credible, memorable and inspiring speech will mark you out for success in any walk of life.  The ability to communicate and connect with any audience is not a gift – it is a skill, and it can be learned!

In this course you will learn how to draft a compelling speech that powerfully resonates with your audience. Using practical frameworks, case study analysis, and iterative practice, this course helps participants understand the different dimensions of the speechwriting process. You will leave this course inspired, with new ideas you can implement right away.

Speechwriting is an incredibly popular course within our Communications series. At the Civil Service College, we tailor our courses to each participant’s role and organisation, ensuring that each participant gets the most out of the training. Our courses and trainers are continuously updated and evaluated to ensure that we are always delivering the best service possible. 

Key Training Features

Who Can Attend

Learning Outcomes


Key Training Features:

  • Preparing to write: developing your topic and structuring your content
  • How to draft a powerful opening and a memorable end: introductions and conclusions.
  • Getting personal: how to use jokes, stories, and anecdotes.
  • Writing to speak: learning to write for the ear, not the page.
  • Speeches of character: how to add personality to your speeches.
  • Inspiration from history's best speeches.
  • Analysis of what great speakers do - and what they don't.

Who Can Attend:

Suitable for everyone who already drafts speeches, or would like to in the future.  


Learning Outcomes:

Participants will have a firm grasp of how to put together a powerful, compelling speech that will effectively communicate their message and better persuade their audiences.


Summary

Duration

10:00 - 16:00

Price

£595 + VAT

Location

Civil Service College, Westminster, London

Dates

Face to Face 5 February 2026 Book5

Virtual 7 May 2026 Book7

Lead Trainer

Matthew Greenough

Matthew Greenough

Matt had a successful career in politics, which culminated in his role as Chief Special Adviser in the Welsh Government, leading to the role of Director of Communications for the Labour Party in Wales in 2016.

Read Bio
Matthew Greenough

Matthew Greenough

Matt Greenough is passionate about words, and the power they have to shape decisions, calm crises, and inspire change.

He enjoyed a successful career in UK politics, culminating in his role as Chief Special Adviser in the Welsh Government, where he led on communications, strategy, and speechwriting for the First Minister of Wales. Matt has worked on high profile campaigns for the Labour Party, including serving as Campaign Director for Sadiq Khan and as Director of Communications for Welsh Labour.

Today, as founder of Words Matter Ltd, Matt advises leaders and organisations around the world, from UN agencies and international financial institutions to national governments and global NGOs. He helps them craft compelling messages, deliver powerful speeches, and manage communications under pressure. 

Working at the intersection of politics, policy, and purpose, Matt brings wide-ranging expertise in speechwriting, crisis communications, executive presentation, and persuasive storytelling.

 

“Great course, glad I came and I can see the benefits from the course already.”

Scottish Prison Service

Tailored in-house training

Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.

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