Introduction to Behavioural Economics

All policy implementations and project delivery depend on human beings. Anything that helps us better understand how people make decisions will improve our chances of success. This course offers a more scientifically robust and accessible model for understanding the basis of behaviour change in a fundamentally different way and how to implement against it.

Delivered with an entertaining and lively mixture of collaborative learning and team exercises, the introductory course on Behavioural Economics will be in line with the principle of behavioural economics itself – full of experiments, case histories and even some psychological illusions. Participants are encouraged to bring their own stories and examples.

Introduction to Behavioural Economics is from our Leadership & Management series. At the Civil Service College, we tailor our courses to each attendee’s role and organisation, ensuring that each participant gets the most out of the training. Our courses and trainers are continuously updated and evaluated to ensure that we are always delivering the best service possible.

Key Training Features

Who Can Attend

Learning Outcomes

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Key Training Features:

• Explore why the old rational/cognitive models still cling on and the limits of the information processing and ‘messaging’ models of communication
• New understanding of the brain with an emphasis on the role of System 1 and System 2 and how they differ
• Understand the role and importance of engaging the emotions
• Open up new areas such as priming, norms heuristics and availability 

Who Can Attend:

Participants from all backgrounds as this course touch on a range of topics, from communications development to culture and change management.

Learning Outcomes:

Participants will replace the old faculty model of the rational consumer, with one that is more in line with the cutting-edge thinking about the emotional and social triggers that underline behaviour change. In addition, this will help participants in their decision making within their organisation’s culture.